Does Claude Recommend Your Products? How to Check AI Visibility

Marketing teams keep asking the same question: do Claude or Gemini recommend our products? You have probably heard that ChatGPT influences buying decisions. But what happens when the same question is put to Claude or Gemini? This article explains how to check the visibility of your products on these AI assistants, why their answers differ, and how to act so that your brand is cited more often.

How do you know whether Claude or Gemini recommend your products?

To check whether Claude or Gemini recommend your products, test their answers yourself on the queries your customers actually use, then analyse how they name brands and references. Each assistant has its own criteria and its own sources. There is no public list of companies they have “selected”, so only a manual or tracked test gives you a concrete answer.

The method has three steps:

• Identify the queries a potential customer might type, such as “Which family robot vacuum should I buy?” or “Comfortable running shoe brands”.
• Ask Claude, then Gemini, these questions in real conditions.
• Note which products and brands are named, how they are presented, and whether your brand is missing.

A detailed guide to running this test on ChatGPT is available: how to measure your brand’s AI visibility. The same logic applies to Claude and Gemini.

Which queries should you use, and how should you phrase them?

The wording of the query directly shapes the recommendation an assistant gives. Assistants often rephrase the question to produce a broad answer, so a single wording tells you little.

To give your products a fair chance of being mentioned:

• Use phrasings close to real customer searches, such as “best moisturiser for sensitive skin” or “sturdy laptop for students”.
• Test several variants for each product or product category.
• Note whether the mention concerns the exact product, the product line, or only the brand.

Building a relevant panel of queries helps you structure this work.

How do you read the answers from Claude and Gemini?

Check whether your brand appears, where it appears in the answer, how it is described, and where the information seems to come from. Claude and Gemini do not name brands in the same way ChatGPT does. One may give a named list, while the other may describe ideal criteria. A brand can be cited in a list, given as a main recommendation, or not cited at all.

Your analysis should separate:

• Whether the brand or product is present or absent
• Its position in the answer: first, as a suggestion, or at the bottom of a list
• The argument: a simple mention, associated features, or a link to a source
• The likely origin of the information: your own site or a third-party source

Why do Claude, Gemini and ChatGPT give different answers?

AI assistants differ in how they access data, how often that data is updated, and how they generate text. Claude and Gemini may rely on different data sources. Gemini, for example, may draw on public web pages it can access, while Claude’s sources are often less transparent.

In general terms:

• Claude may favour neutral answers and cite brands directly less often. It does not always show its sources.
• Gemini bases its answers on the web, depending on what your site allows it to read. It may cite reviews or specific product pages when they stand out, and otherwise it tends to rely on general criteria.

The same question put to three assistants will often produce three very different answers.

Example: one query, three different recommendations

Take a query such as “What are the best running shoes made in France?”

• ChatGPT may name a few specific brands, with yours among them or not.
• Claude may list buying criteria, such as cushioning and lightness, and suggest a few examples, or only product categories.
• Gemini may name brands based on reviews or articles it finds online.

If your brand does not appear, first check whether it fits the explicit criteria the assistant lists. An indirect mention, such as your product appearing in a comparison or a recommended page, is also worth analysing.

What should you check when an assistant does not cite your brand?

If Claude or Gemini do not recommend your products, several explanations are possible:

• The assistant did not find clear, structured information about your products on your site.
• Your product pages are not accessible or not easy for AI systems to read.
• Your robots.txt file or an llms.txt file blocks access to your site.

To optimise your content:

• Add structured product descriptions that are easy to analyse.
• Open access to your product pages, guides and customer reviews.
• Check accessibility with a product page checker, and keep product information up to date.

Limits and tips: sources, access and ongoing tracking

Claude does not always give the sources behind its recommendations, so analyse the wording of the answer and ask it directly: “What is this answer based on?” Gemini, which more often works with the web, depends on how your pages are structured, on classic search visibility, and on the format of your content for AI.

To move from a manual test to ongoing tracking across Claude and Gemini:

• Build a panel of queries that covers your main products.
• Repeat the tests every month to spot changes.
• Combine the results to measure your brand’s share of answers for each assistant.

Skoup automates the tracking of AI visibility across each assistant, including Claude and Gemini. This extends the analysis far beyond a manual test, covering a much wider set of real questions, and lets you react faster when citations drop or rise.

As a first concrete step, run the free audit to see how Claude, Gemini or ChatGPT read your pages or products, then improve the content where blockages or gaps appear.

FAQ

Can Claude or Gemini read my website?

Claude and Gemini can use the information on your site if access is not restricted by robots.txt or llms.txt and if your pages are indexed in the sources they use. Gemini generally relies on public, accessible and well-structured web content. Claude’s sources are less transparent, so you cannot always confirm what it has read.

How can I influence their answers?

Improve the clarity, structure and accessibility of your product pages, guides and brand pages. Allow AI crawlers through robots.txt and provide an llms.txt file where relevant, and make sure your key information is readable and up to date.

Can Skoup track these AI assistants?

Yes. Skoup automates the tracking of your brand’s visibility and citations across ChatGPT, Claude, Gemini and other AI assistants, using regular analysis of a broad panel of queries and the answers they generate.

Should I format my pages differently for Claude or Gemini?

A clear structure, correct HTML and accessible content help every AI assistant. Gemini may favour well-structured web product pages, while Claude tends to reward content that is easy to read and to place in context. Check the readability of each key page with a dedicated tool.