Skoup barometer · week of October 5, 2026 · France
How many stores does ChatGPT never mention?
Every week, the share of stores audited by Skoup that no ChatGPT answer cites, sector by sector.
75.5%
of the 139 audited stores in the beauty sector are not cited in any ChatGPT answer
408 ChatGPT answers analysed
Methodology
Stores that were actually audited
The figures come from the free audits run on skoup.ai by the stores themselves and by the Skoup team. This is not a representative sample of the sector: these are the stores that were audited.
3 shopping questions asked to ChatGPT
An audit run on skoup.ai asks ChatGPT 3 shopping questions in the store’s sector; an audit run by the Skoup team asks 1. A store is “never cited” when none of these answers mentions it.
A store counts once a week
Each store (its domain) counts only once a week: its latest audit. A sector is published from 20 audited stores; below that, nothing is shown.
No identifiable store
The data is aggregated: no store, no product, no question is published.
Quote this figure
According to the Skoup barometer (week of October 5, 2026), 75.5% of the 139 stores in the beauty sector audited in France are not cited in any ChatGPT answer.
Source: Skoup barometer, free audits, week of October 5, 2026 — https://www.skoup.ai/en/barometer/invisible-stores/
Free to quote with the source. These are stores that were actually audited, not a representative sample of the sector: please say so.
And your store: does ChatGPT cite it?
A free audit asks ChatGPT your customers’ questions and shows you who it recommends instead.
Audit my store