skoup vs Peec AI

Peec AI tracks a brand every day. skoup tracks a catalog, checks price, stock and specifications, and counts orders.

Updated on September 29, 2026 · by the skoup team

In short

Peec AI is an AI search analytics tool for marketing teams and agencies. Every day it tracks a brand's visibility, position and sentiment in assistants' answers. skoup is built for online stores: it tracks every product of the catalog, checks what assistants say about it and links it all to orders.

Both tools track products. They differ in what they check, in how they measure and in what happens after the measurement.

The information about Peec AI comes from its public pages, read on September 29, 2026 and listed at the bottom of this page. When a piece of information is not there, we say so.

What Peec AI does

A daily measurement. Every query is replayed every day. Peec AI collects answers in the assistants' interface, as a logged-out user would.
Three models of your choice on the Starter, Pro and Advanced plans, among ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. More models can be added as options.
Product-level tracking (AI Shopping), on every plan, for ChatGPT to date. The catalog comes from Shopify, a CSV file or a Google Merchant Center feed.
The price quoted by the AI is shown next to the catalog price.
Brand fact-checking, based on facts the user enters.
Traffic coming from assistants, read from Google Analytics 4: sessions, conversions and revenue.
An MCP server on every paid plan, and unlimited users.
Plans for agencies, with one isolated project per client and pitch projects.

What skoup does

A sample, not an answer. Every query is replayed several times on each assistant, and every share is shown with its 95% confidence interval. The method is public: see the methodology.
The catalog as the reference. Price, stock, variants and specifications are synced from Shopify, or imported through a CSV or Google Shopping feed.
A verdict per attribute: accurate, missing, distorted or wrong, for price, availability and specifications.
The store's orders attributed to assistants, on every plan.
Fixes written into the store (Shopify write-back) from the Growth plan.
API, MCP server and webhooks on every plan.

Comparison

Criterion	Peec AI	skoup
Public entry price	€85/month (Starter), €70 billed annually	€84/month (Starter), €70 billed annually
Queries tracked at that price	50	48
Cadence	Daily	Weekly; daily from Growth
How answers are collected	In the assistants' interface	Through the models' API, web search on
Users	Unlimited	Unlimited
Assistants at that price	3 to choose among 6	3 to choose among 6
Confidence interval shown	Not stated	Yes, at 95%
Product-level tracking	Yes, for ChatGPT	Yes, on every assistant measured
Price checked against the catalog	Yes	Yes
Stock checked against the catalog	Not stated	Yes
Specifications checked against the catalog	Not stated; compared with competitors	Yes
Attribution	Traffic and revenue through GA4	Store orders; traffic through GA4 from Growth
Fixes written into the store	Not stated	Yes, on Shopify, from Growth
API	From the Pro plan, per the pricing page	Every plan
MCP server	Every paid plan	Every plan
Outbound webhooks	Not stated	Every plan
Company	Peec AI GmbH, Berlin	Lunify, Paris
Hosting	Google Cloud, region not stated	API and database in France

When to choose Peec AI

You want a measurement every day, on every plan.
You track Google AI Overviews, AI Mode or Copilot: skoup does not measure them today.
Your subject is the brand more than the catalog: sentiment, perception, cited sources.
Your reports live in Looker Studio.

When to choose skoup

You sell online and want to know whether the price, stock and specifications quoted are those of your catalog.
You want to track your products on Claude, Perplexity, Mistral or Grok, not only in ChatGPT.
You want a number with its margin of error, to tell a movement from noise.
You want to count orders, not only sessions.
You want to fix the product page from the tool that found the error.

Sources

Peec AI pages read on September 29, 2026:

Has something changed? Write to hello@skoup.ai and we will correct the page.