skoup vs Profound

Profound targets large companies, on quote. skoup targets online stores, with public prices.

Updated on September 29, 2026 · by the skoup team

In short

Profound is an AI marketing platform designed for large companies: nine assistants, a daily measurement, agents that write and publish content, and the security guarantees an IT department expects. Its price is not public. skoup is for online stores, with published prices and a trial you start on your own.

The information about Profound comes from its public pages, read on September 29, 2026 and listed at the bottom of this page. When a piece of information is not there, we say so.

What Profound does

A daily measurement, with answers read in the browser rather than through the models' API.
Nine assistants on the Enterprise offer, including Google AI Overviews, AI Mode and Microsoft Copilot.
More than 30 languages and 150 regions.
A Shopping feature that analyzes products one by one in ChatGPT Shopping answers, with the merchants selling them.
FactCheck, which flags inaccurate claims and their sources. The reference is a knowledge base built from the site, files, Google Drive or Notion.
Agent Analytics, which reads server or CDN logs to count visits from AI robots.
Agents that run research, writing and publishing to the CMS.
Compliance: SOC 2 Type II, SSO (SAML or OIDC), SCIM. Services are hosted in the United States.

What skoup does

Public prices and a 14-day trial, with no meeting.
The catalog as the reference. Price, stock and specifications are synced from the store. No knowledge base to build: the truth is today's catalog.
A verdict per attribute, for every product cited: accurate, missing, distorted or wrong.
The store's orders attributed to assistants.
A confidence interval shown on every share. See the methodology.
API and database hosted in France.

Comparison

Criterion	Profound	skoup
Public entry price	Not public: 7-day free trial, then on quote	€84/month (Starter)
Trial	7 days, 50 queries, 3 assistants	14 days, card on file
Cadence	Daily	Weekly; daily from Growth
How answers are collected	In the browser	Through the models' API, web search on
Users	Unlimited	Unlimited
Assistants	9 on the Enterprise offer	8, depending on the plan
Google AI Overviews, AI Mode, Copilot	Yes	No
Confidence interval shown	Not stated	Yes, at 95%
Product-level tracking	Yes, for ChatGPT Shopping	Yes, on every assistant measured
Import of the store's catalog	Not stated	Yes: Shopify, CSV or Google Shopping feed
Price and stock checked against the catalog	Not stated; FactCheck relies on a knowledge base	Yes
Attribution	Conversions and revenue through GA4	Store orders
AI robot visits (server logs)	Yes	No
Content writing and publishing	Yes, to the CMS	No
Product page fixes written into the store	Not stated	Yes, on Shopify, from Growth
API	On request	Every plan
MCP server	Yes, plan not stated	Every plan
SOC 2 Type II	Yes	No
Hosting	United States	API and database in France

When to choose Profound

You are a large company with a procurement process, and you need SOC 2, SSO and SCIM.
You want to track Google AI Overviews, AI Mode and Copilot.
You want a tool to write and publish content in your CMS.
You want to count AI robot visits on your site.
You measure in many countries at once.

When to choose skoup

You want to know the price before talking to anyone, and start the same day.
Your subject is the catalog: price, stock, specifications, product by product.
You want to count orders, with a Shopify store connected in one click.
You want an API and a database hosted in France.

Sources

Profound pages read on September 29, 2026:

Has something changed? Write to hello@skoup.ai and we will correct the page.